Digital advertising expenditure in Cyprus shows annual increase of 14% in 2020

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The cost for digital advertising in Cyprus showed an increase of 14% in 2020 compared to 2019, while the total advertising expenditure for 2020 is slightly reduced on an annual basis, according to a research carried out by Pulse Market Research, on behalf of the Cyprus Advertisers, entiled «Digital Adverstising Share in Cyprus Market”. The research concerns the expenditure in digital advertising in Cyprus in 2019, as well as the estimates for 2020.The results were presented and analysed by Panayiotis Panayiotou, …

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